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And decide whether to do direct export or assigned agent or even make a joint venture.
I totally agree with this concept as companies should think about the best way to maximize its profit either through creating a competitive advantage in domestic market or go global and compete, regardless the difficulties it may faces they should set a clear strategy and techniques to overcome these difficulties in order to survive.
In my opinion Dr. Akram show a very supportive attitude during his lecture, keen to answer any questions raised by the audience to ensure best understanding of his point of view in addition he support his presentation with a plenty of examples from the real life which I think helped me to recognize the importance of why should company go internationally & export...
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