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Target is the strongest of the three in relation to retail.
o Target has experienced tremendous growth in their domestic markets and have defined their niche quite effectively.
o Sears and K-Mart seem to be drifting and have not challenged K-Mart in sometime.
o Mature industry life cycle.
• The Bargaining Power of Buyers: Low pressure
o The individual buyer has little to no pressure on Wal-Mart.
o Consumer advocate groups have complained about Wal-Mart’s pricing techniques.
o Consumer could shop at a competitor who offers comparable products at comparable prices, but the convenience is lost...
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