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Penny at a salary of $75 a month. He went into business with his brother Bud, and by 1960, the Waltons' 15 stores were taking in $1.4 million a year. But Walton soon saw a challenging new competitor arise, the discount store. The Walton brothers opened their first Wal-Mart in 1962, in Rogers, Arkansas. Specializing in name brands at low prices, the chain of Wal-Mart stores sprang up across rural America. (Browne 23)
Inspired by workers he saw in a tennis ball factory in Korea, Walton introduced the famous "Wal-Mart Cheer" to employees, whom the company refers to as "associates." Walton's management style was popular with employees and helped to spur growth in the 1980's...
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