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The J&J Corporation was not remembered for the incident but how the incident was handled and in this case study I will discuss the communication techniques that were used to create the outcome for the J&J Corporation.
The Tragedy
The incident in 1982, which was also, referred as the Tylenol tragedy, involved person or persons that are currently unknown who used the Extra Strength Tylenol capsules as a means to spread havoc in the pharmaceutical industry. The perpetrators laced the Extra Strength Tylenol capsules with Cyanide. Cyanide is a powerful poison that can kill a person quickly; the Cyanide laced capsules were responsible for the deaths of seven persons who had used the Tylenol capsules...
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