Tobacco Companies Targeting Young People
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Title: Tobacco Companies Targeting Young People

Essay Details:

Subject: Social Issues
Author: Sharon N
Date: April 20, 2013
Level: University
Grade: A
Length: 2 / 540

Essay text:

These kids add up to 90 percent of all new smokers (Roberts 38). These statistics show us that young people are the main targets of the tobacco companies. The cigarette manufacturers will deny it, but advertising and promotion play a very important part in making these statistics a reality. The two main companies in this advertising war are Marlboro and Camel. Marlboro uses a western cowboy called the Marlboro Man, while Camel uses Joe Camel, a hip cartoon character. Everywhere you go there is billboards or some other kind of advertisement on these two shady characters. When I say shady, I imply that these characters are not just figures we see but they are traps just waiting to lure the next victim in...

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