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Those two terms are very recent and still evolving and that is the reason why those two professions are not well considered by the publics. The first connection is that public relations practitioners and ‘spin doctors’ work for an organisation or corporation and their role is to apply, in the society, the decisions taken with the senior management. They also have their specific target market for each organisation or product. In 1986, Grunig and Hunt described public relations as the “management of communication between an organisation and its publics.” (Johnston and Zawawi 2004, 6) but ‘spin’ can also fit in that description...
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