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Title: nike

Essay Details:

Subject: Social Issues
Author: Imelda J
Date: November 3, 2015
Level: University
Grade: A
Length: 3 / 875

Essay text:

Genauso wie sein Trainer Bill Bowerman war er unzufrieden mit den klobigen amerikanischen Laufschuhen. 1962 grundetet Knight ?Blue Ribbon Sports" mit dem Ziel, leichtere und komfortablere Sportschuhe herzustellen. Zwei Jahre spater kam sein fruherer Trainer zum Unternehmen. In den ersten Jahren verkauften Knight und Bowerman die Schuhe noch personlich bei Leichtathletikveranstaltungen im Westen der USA. 1971 erreichte das Unternehmen einen Umsatz von 1 Mio. US$. Knight wollte selbst seine ersten Schuhe herstellen und unter dem neuen Namen ?Dimension Six" verkaufen. Ein Gro?teil seiner damaligen Mitarbeiter empfand den Namen aber als zu lang...

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