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The competition between domestic car industry and foreign car industry became fiercer, in order to continue survivor in the market, Perodua must possess aggressive attitude in developing its sales and marketing strategy effectively.
Perodua as Malaysia top car manufacturer, company had achieved a top 10 ranking at the Malaysia's Most Valuable Brands 2007 with a brand value of nearly RM2.5 billion.
A good marketing strategy can be regards as a good weapon for Perodua to gain sustainable competitive advantage in Malaysia automobile market.
Perodua Sales Sdn Bhd , which is responsible for the sales, marketing, advertising & promotion, public relation, distribution, after sales service a and spare parts operations of all Perodua vehicles nationwide...
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