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Marketing is a circle in which the company identifies its customer base and creates a process to make their target audience happy.
Wikipedia defines marketing as “an ongoing process of planning and executing the marketing mix (product, price, place, promotion often referred to as the 4 P’s) for products, services or ideas to create exchange between individuals and organizations.” (Wikipedia, 2007 p. 1 ¶1) Marketing includes diverse disciplines like sales, public relations, pricing, packaging, and distribution. (Welbourne-Nichols, 1993)
In order to distinguish marketing from other related professional services, S...
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