“In Presidential Election Image Is More Important Than Substance?”
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Title: “In Presidential Election Image Is More Important Than Substance?”

Essay Details:

Subject: Social Issues
Author: Mary L
Date: March 15, 2015
Level: University
Grade: A
Length: 2 / 405

Essay text:

Studies show that vision is the most developed of humans 5 sensorial factors, therefore image is the most important element of our environment. Furthermore Thorndike showed that humans are affected by what he calls “Halo effect” where the first traits we recognize in people influence our interpretation of later ones. Following this, Solomon Asch made a study which results show that attractiveness is a central trait and therefore impacts the perception one has on all others. Image is the main support for Media with the development of new technologies such as TV in the 50’s and Internet in the 90’s; Media rely increasingly on image as a support tool for providing information...

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