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In Marxist terms the mass media is the means by which the ruling class provides information and ideas to society without allowing opposition or different opinions. Class determines ideology and the dominant ideology in society is the ideology of the dominant class. Clearly, mass media has the ideological power. The media institutions are locked into and act with the institutions that dominate society. These represent the opinions of the institutions as the only view.
Marxist theory emphasises the importance of social class in relationship to media ownership as well as audience interpretation.
An example application of this , would be prime-time television programming in Ireland ...
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