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Title: ELM vs CDT

Essay Details:

Subject: Social Issues
Author: Margarete M
Date: October 10, 2012
Level: College
Grade: A
Length: 1 / 168

Essay text:

In Cognitive Dissonance Theory (CDT), people change their attitudes to fit their behaviors. There are three theories that describe this. The first idea is that our selective exposure to certain media can prevent our cognitive dissonance. Second, there is the idea that after a tough decision is made, we need to reassure ourselves that it was the correct decision. The third idea is that minimal incentives to perform a behavior will cause an attitude shift. These two theories converge on the idea of attitude change in that they both assume that people desire to hold correct attitudes. They also overlap on the idea that we want those attitudes to be consistent with our behavior...

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