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CSR - benetton
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Title: CSR - benetton

Essay Details:

Subject: Social Issues
Author: Edward M
Date: July 4, 2014
Level: University
Grade: B
Length: 2 / 377

Essay text:

Social marketing is the new trend to look out for amongst brands. Grammy Award winning Senegalese singer Youssan N'Dour's latest composition was created specially for his micro-credit project-Birima. As Benetton lends support to the program, 'Africa Works' will be its communication theme around the world. Alongwith outdoor and press ads, the campaign will include a series of projects and events around Birima. Plans to take this micro-credit project beyond Senegal within the next six months to Ivory Coast are already in place. It is starting off with a corpus of around half a million euros, funded by the Senegalese singer himself, and the Benetton Group...

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