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In this paper, we attempt to review the different perspectives on The Comparative Advantage Theory of Competition by Hunt & Morgan. As well as the new light that the theory brings to competition environment and its differences from the neoclassical competition theory, the limitations of the proposition will be discussed.
A NEW APPROACH TO COMPETITION:
Comparative Advantage Theory of Competition (CATC)
Hunt and Morgan's CATC is drawn on the evolving resource-based theory of competition, the studies on marketing and industrial organization economics, the theory of competitive rationality form Austrian economists and the theory of differential advantage from marketing and economics...
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