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The luxury goods are very sensitive to the fluctuation of economy; any economic wave could influence its sales. LVMH?? s business largely depends on the economic condition, if economy was depressed, its sales growth slow down sharply like it did in 2002, since demand for luxury goods declines markedly when recession or depression happens.
2. Broad acquisition makes no sense and could bring burden, such as it acquired Pury & Luxembourg, which is criticized since there was no room for art auction market.
Opportunities
1. The demand of luxury products is rising.
2. There is a trend of mergence, acquisition, alliance...
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