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The Role Of Loyalty Programs In Behavioral And

The role of loyalty programs in behavioral and affective loyalty

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Title: The role of loyalty programs in behavioral and affective loyalty

Essay Details:

Subject: Psychology

Author: Hillary W

Date: July 27, 2015

Level: University

Grade: A

Length: 2 / 318

Essay text:

A stratified selection by simple affixing was used. Out of the entire sample, 180 were participants in the retailer frequent shopper program that was in force at that moment, 180 in the card program and 360 were not participant in any loyalty program at that retailer. Analysis of Data Several ANOVAs are employed to compare the two loyalty dimensions among participants and non participants in loyalty programs. Findings and Conclusions The results show that participants in loyalty programs are more behavioral and affectively loyal than non participants. Nevertheless, most customers do not change purchase behavior after joining a loyalty program...

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