Some Steps To Take
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Title: Some Steps To Take

Essay Details:

Subject: Philosophy
Author: Jonathan M
Date: March 20, 2015
Level: University
Grade: A
Length: 2 / 492

Essay text:

That underlines the need for external structures and systems to support and encourage responsible practice in advertising and to discourage the irresponsible. 19. Voluntary ethical codes are one such source of support. These already exist in a number of places. Welcome as they are, though, they are only as effective as the willingness of advertisers to comply strictly with them. "It is up to the directors and managers of the media which carry advertising to make known to the public, to subscribe to and to apply the codes of professional ethics which already have been opportunely established so as to have the cooperation of the public in making these codes still better and in enforcing their observance...

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