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Currently Blockbuster is a world-class company operating with thousands of locations and billions of dollars in revenue. Throughout this paper, the database management of Blockbuster will be explained – from customer database, to marketing database.
Blockbuster Database Management
Blockbuster database system was specially developed for the company. Due to the fact of Blockbuster customer’s data growth collected at each location, Blockbuster implemented database segmentation that reflects customer habits. The company keeps up with more than 25 databases crosswise Blockbuster.
The database system that Blockbuster uses can calculate fees for late returns, determine which products have already rented, create graphs on the most popular rented movie, gather customer movie preferences by location, age, sex and so on...
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