Effects of Machiavellianism
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Title: Effects of Machiavellianism

Essay Details:

Subject: Philosophy
Author: Lee C
Date: February 1, 2014
Level: University
Grade: A
Length: 2 / 441

Essay text:

Individual effects don't end there. Modern marketing strategies, which purposely focus on the aspects of life that most individuals are self conscious about, may cause customers to develop major psychological issues. As described in the film Ad and the Ego, Customers view these ads constantly and form a self image that is impossible to achieve. This creates customers who need such products in order to feel like they are making progress towards their "ideal" self image. The long term effects of the society as a whole is most clearly viewed in the marketing practices as well. Featured in the film Ad and the Ego, The marketing strategies are often seen as abusive because it is filled with cheats and frauds who are unethically manipulating customers into buying products they don't really need...

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