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What really lures us into fast food restaurants? I find it hard to believe it's the amazingly great food. Advertising is the key to any successful business. McDonald's attracts customers by the playgrounds, dollar menus, and convenient service. In "Super Size Me," Spurlock grabs the audience by appealing to our logical, ethical, and emotional beliefs.
Logical appeals are those that involve factual information and evidence. (Lunsford 240) McDonalds targets more children than adults. Before most children can speak they recognize McDonalds. Spurlock interviews several kids at a local school, all children recognized the face of Ronald McDonald faster and easier than George Washington...
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