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"The celebrities are The Names that need no further identification. Those who know them so far exceed those of whom they know as to require no exact computation. Wherever they go, they are recognized, and moreover, recognized with some excitement and awe. Whatever they do has publicity value. More or less continuously, over a period of time, they are the material for the media of communication and entertainment. And, when that time ends ? as it must ? and the celebrity still lives ? as he may ? from time to time it may be asked 'Remember him?, That is what celebrity means.".
"The celebrity world is one of the most potent sources of cultural meaning at the disposal of the marketing system and the individual consumer"...
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Common topics in this essay:
- Key Factors That Influence Success Of Nike
- Nike Inc.: Study of value chain functions and how they contribute to the success of Nike.
- "The power of advertising." Explore the nature, purpose and effectiveness of rhetoric as used in some adverts of your choice
- Looking in particular at two Nike adverts, is it fair to say the representation of a celebrity dictates an adverts success?
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