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• Tabloid = empty cultural calories & social glue
o Too much popmedia productions bc while it is bright and tasty, too much pop culture is junky and lacking in cultural
o Social glue: we like media and tabloids with their stories
• Big Mac theory of media use
o If we consume too much p.c we will lose our taste for the finer fiar in life (eg. The symphony)
• Pop culture studies is abt appreciation & critique
o Have to develop a tolerance for consuming media that goes against our “good taste”
o Exposed to new things, expand our culture
• Making media strange/defamiliarization
o Try to make pop meida strange to us
o View it in a classroom
o Then its much easier to notie details that go into the composition and how its constructed by creative meinds that make complex things look simple
Millennials, multitaskers, continuous partial attention
Millenials: the current media generations
• Expects connectivity, interested in tv and internet
• The main forms of media we like to use are tv and interney
• If everyones on the internet, will people still watch tv? How is other media use changing
• Results in continous partial attention bc millenials are multi taskers and use diff forms of media at the same time
TV & Internet shape all other media forms
• Heaviest interney users are heaviest tv watchers
• A lot of internet means a lot of music and movies
• Increasing digitalization of all media over the interney
Media use begets media use
Tools for Studying Pop Media
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