Eskimo Pie Corp
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Title: Eskimo Pie Corp

Essay Details:

Subject: Music and Movies
Author: Christine C
Date: August 4, 2012
Level: University
Grade: A
Length: 2 / 592

Essay text:

First, I think that Eskimo Pie's market share and market presence commands a higher price than what Goldman estimated. The case mentioned that at least one of Eskimo's products was in 98% of grocery stores across the US, and that has huge implications in estimating Eskimo's worth. Also, the case said that Eskimo Pie was 3rd in terms of market share with 5.3%. Popsicle had the most of the market with 7.6% market share, and Klondike was second with 5.4%. As we can see, these two factors would give any company a big edge in the frozen novelty industry, which in my mind commands a higher premium. When estimating Eskimo Pie's value, past performance must also be considered...

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