Bench marking KXTN and KEDA
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Title: Bench marking KXTN and KEDA

Essay Details:

Subject: Music and Movies
Author:
Date: September 28, 2016
Level: University
Grade: A
Length: 3 / 864

Essay text:

Soon after the competitors decided to step back after KXTN had all the numbers, Tichenor Corporation decided to sell. Well it was no secret that Tichenor had spent several dollars on promotions all over San Antonio and the surrounding areas grabbing accounts left and right to take away from major competitors and begin covering outside of the San Antonio area like Austin, San Marcos, Kerrville, Hondo and many more small towns. KXTN became a powerhouse and totally sealed all major events and accounts. KXTN took over and was in high demand by taking local car dealership accounts, Bar and club scenes, creating marketing approaches to the “working women’s Wednesdays” and happy hours that overwhelmed the Bexar county audience by enchanting the demographics of this town...

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