Zenith Pet
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Title: Zenith Pet

Essay Details:

Subject: Miscellaneous
Author: Gregory O
Date: August 22, 2016
Level: College
Grade: A
Length: 1 / 242

Essay text:

Then, for the Boston area, calculate the potential sales (at suggested manufacturers' prices) for each of the four major dog food categories (these can also be regarded as potential market segments). When the market is properly defined and quantified, this type of analysis serves as a powerful tool for assessing the likely profitability of a marketing program. Be sure to identify the potential target markets for Zenith Pet Foods within each group: where would these people purchase dog food (i.e., supermarkets, mass merchandisers, pet food stores, veterinarians)? It is important to realize that not all dog food buyers will be interested in the product...

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