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Be sure to list all of your references on a separate "References" page at the end of your paper.
Product/Service Overview - Write an overview of the product or service as seen through your eyes.
SWOT - Conduct a comprehensive internal and external environmental analysis, based on what you found out in your research. What opportunities does the environment present in terms of marketing?
Competitive Analysis - Provide a brief overview of the strength of local competition based on your research. Use the Yellow Pages or other online resources as needed.
1200 to 1500 words:
Target Market - What are the specific characteristics of your target market in terms of both demographics and geography?
Price - What is your overall pricing strategy? Will you be high or low? Note: do not list individual prices; only general pricing strategies...
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