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A dining room table is an example of everyday living. A plasma TV is an example of personal pleasure. How do consumers buy a particular product? Depends on the marketing techniques marketers use and how much brand equity a particular brand has earn.
Toothpaste needs advertising because there are several brand names that are very well known such as Colgate, Crest, and Aquafresh. All these brands have brand equity and the determining factor on which brand a consumer will buy will be value, distribution, and brand loyalty. All three brands need to be priced around the same dollar amount. All three brands need to be accessible in supermarkets, department stores, gas stations, and pharmacies...
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