unilever spotlight
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Title: unilever spotlight

Essay Details:

Subject: Miscellaneous
Author: Annette H
Date: November 27, 2016
Level: College
Grade: A
Length: 1 / 236

Essay text:

The marketing strategy for the American Girl-branded shampoos and cosmetics, to be launched next month according to USA Today, builds upon Dove's 'campaign for real beauty' commercials that have appeared in recent months. In Dove's campaign, advertisements for skin firming products featured women of varying ages and with various body types looking happy with their bodies. These ads suggested that there is more than one kind of beauty. Indeed, this broader definition of beauty is essential for the success of this type of marketing, as it still needs to suggest that the product advertised will enhance consumers' current appearance...

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