Starbucks Analysis
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Title: Starbucks Analysis

Essay Details:

Subject: Miscellaneous
Author: Lauren P
Date: December 27, 2011
Level: University
Grade: A
Length: 2 / 561

Essay text:

Hiring more baristas was in question to resolve this problem. 3. The ideal Starbucks customer from a profitability standpoint would have to be a customer in which is not so much a customer with brand loyalty but service loyalty as well. At one point Starbucks had loyal customers who had visited their local store on average 18 times per month. To keep this customer satisfied you must ensure that the store that he/she goes to must welcome him in a manner where he feels more than welcome and is remember preferably even by their first name. Since Starbucks wants their company to be a 3rd home for customers they have to make sure that the customer feels it’s a place they can go to away from home or the workplace...

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