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Title: Starbucks

Essay Details:

Subject: Miscellaneous
Author: Alice C
Date: December 12, 2012
Level: University
Grade: B
Length: 2 / 373

Essay text:

In 2000, Schultz assumed role of chairman and chief global strategist. WEAKNESSES: · Low presence in third largest coffee market, Japan and Asia. · Limited (currently increasing) channels of distribution. OPPORTUNITIES: · Schultz sees opportunity to make coffee/espresso bar available to everyone: (i.e.: new channels of distribution) o 1990 ? Horizon Air Account o 1991 ? First licensed airport location o 1992 ? Nordstrom Account o 1993 ? Barnes & Noble relationship o 1994 - Starwood Hotel Account o 1995 ? United Airlines Account o 1997 ? Canadian Airlines Account o 1998 ? Grocery store coffee bars due to agreement with Kraft Foods...

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