Squirt Product Strategies
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Title: Squirt Product Strategies

Essay Details:

Subject: Miscellaneous
Author: Lorraine R
Date: April 10, 2012
Level: University
Grade: A
Length: 2 / 421

Essay text:

At this age individuals are on-the-go and need a refreshing soft drink. With Squirt’s bold flavor it gives off an intense image. There is also a new Squirt energy drink that enhances that image even more. Packaging Logo Slogans “Squirt your thirst” (you can’t beat the original) “Squirt, a more intense way to quench your thirst” “Let the grapefruit take hold of you” “Sour and Sweet? It can’t be beat” Line Strategies • Release Ruby Red Squirt to all areas of the US. It is currently only released in certain parts of the country. Ruby Red has a one of a kind taste with berry AND grapefruit flavors...

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