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Sometimes, what the company is trying to do might offend people. Ethical lines may be walked upon so that the strong points can be presented to the consumer.
For example, Nike has introduced a new commercial that has caused quite a stir among critics. The title of this commercial is “Beautiful”. The thirty second spot, created by longtime ad agency Wieden & Kennedy, debut nationally on October 12 during the National League Championship Series and will air into November. What this ad focuses on is a handful of athletes who have each suffered serious scarring or physical trauma while participating in their sport of choice...
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