Pros & Cons of IMC Channels

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Title: Pros & Cons of IMC Channels

Essay Details:

Subject: Miscellaneous

Author: Bonita P

Date: September 24, 2015

Level: University

Grade: A

Length: 8 / 2270

Essay text:

And, a marketer needs to choose the effective way of communicating to their target markets. Marketing communication channels accomplish a specific communication task with a specific target audience during a specific period of time. Ref: Kotler, P. Armstrong, G. (2004) Principles of Marketing, 10th Edition, Pearson, Prentice Hall Among the different marketing communication channels or advertising media, here in this project, I have decided to work on newspaper, television and the Internet. At first, I am going to give a short concept about advertisement and then on that link up will enter into different channels...

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