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For example, the marketing departments that advertise their product on T.V try to put the hottest celebrities on their advertisements so that they could attract young adults that would actually look at the commercial because of who is in it rather than what they are trying to sell. For example, the Carl's Jr. Commercial, where they show Paris Hilton in barely any clothes on top of a Bentley eating their burger. They put her so people will pay attention to the commercial. Another company that does that is the PEPSI Company, they had Britney Spears running around with a PEPSI can in her hand, and when she got hot she drank out of the PEPSI can to cool her down...
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