Objectification, Sexualization And Commodification Of The Spice Girls
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Title: Objectification, Sexualization And Commodification Of The Spice Girls

Essay Details:

Subject: Miscellaneous
Author: Philip M
Date: December 25, 2012
Level: University
Grade: A
Length: 5 / 1222

Essay text:

The audience demographic the Spice Girls is primarily directed towards is female youths because of its large potential size and high levels of disposable income. On the surface the British all-girl band the Spice Girls appear to be strong feminist women who command control in their lives and empower the phrase “girl power” but on closer inspection the Spice Girls endorse a narrow view of fun feminist values and are commercialized objects created to generate profits and further promote the Sexualization and commodification of themselves and all women. Firstly, their choice of clothing, hair, makeup and body image contribute to damaging modes of femininity and offer traditional and sexual images for the male gaze...

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