mkt 428
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Title: mkt 428

Essay Details:

Subject: Miscellaneous
Author: Claude R
Date: February 17, 2014
Level: University
Grade: B
Length: 2 / 598

Essay text:

After reading the course material it is difficult to defined PR in just a few sentences, PR can be defined as and art, a science, a management function, or maybe an effort to communicate internally and externally with the purpose of building a positive image. PR is currently being practiced by corporations to pass on information about products or services they provide, non-profit associations to reach legislator or communicate with the public about their programs, PR is also practices by the government, religion organizations, and even by sports associations. In 1975, 65 PR Leaders participated of a study which analyzed 472 definitions of PR in order to reach a definition: "Public Relations is a distinctive management function which helps establish and maintain mutual lines of communications, understanding, acceptance, and cooperation between an organizations and its public; involves the management of problems or issues; helps management to keep informed on and responsive to public opinions; defines and emphasizes the responsibility of management to serve the public interest; helps management keep abreast of and effectively utilized change, serving as an early warning system to help anticipate trends; and uses research and sound and ethical communication techniques as its principal tool" (Harlow, R, 1976)...

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