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On an average children's weekly television viewing is 3 hours a day, receiving messages about the world and about their identities. Attitudes, ideas, beliefs, about the world as well as social skills are developed in the age range of 2-18. (Kaiser Family foundation 1999). In the case of race, children use television for information about other races and may form their bias based on how other races are portrayed on television (Larson 2002).
There is an ample amount of evidence that media plays a significant role in the process of identity and can affect children's cultural attitudes. One theory known as social learning theory states that children learn about themselves and the world around them from observation (Orbe 2001)...
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