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For example, McDonald’S offers burgers with a slightly different taste than that of another chain. Furthermore, McDonald’S has a different ambiance in their restaurant than the other fast food chains. To many loyal customers the difference between the two is actually rather great. For most, however it is slight.
McDonald’S strategy varies with the country that they are catering to. For example, McDonalds’s has opened dozens of McCafe’s in Japan to compete with the growing Starbucks franchises that seem to be opening widely across Japan. By opening the McCafe’s McDonald’s hopes to attract a new target market as well as keep the old target market satisfied with the variety of gourmet snacks and coffee products...
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