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Such a study encompassed a wide variety of factors pertinent to crucial marketing decisions.
Since its inception in Muncie, Indiana in 1931, Marsh supermarkets have continued to evolve to meet the growing demands of the times. This study gave us a broad understanding of various behavior patterns of customers in a multitude of scenarios. From the first "mom and pop" kind of grocery store to today's "supercenter" format, the Marsh study provided different marketing perspectives that served the needs and wants of its various customer types. The study helped target those areas that called for improvement...
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