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"For example, seeing an IT solution ad during Monday Night Football is a good reminder about an offering, but it's not as effective as actually seeing the ad during the day when IT purchasing decisions are being made" (www.b2bmarketingtrends.com).
For a B2B site the only way to grab their attention is by appealing to their needs. There are many options available for business professionals and one is their shipping needs. "One advertiser, FedEx, uses Captivate to keep its brand and service top of mind when its target audience is literally walking out of the elevator to their desks to go to work...
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