Marketing strategy DELL,HP, Lenovo and IBM
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Title: Marketing strategy DELL,HP, Lenovo and IBM

Essay Details:

Subject: Miscellaneous
Author: Ernesto S
Date: April 8, 2016
Level: University
Grade: A
Length: 2 / 340

Essay text:

This strategy also helps to strength the relationship between the company and clients. What separates these companies from each other is the work they do on how they can satisfy their clients, that happens through offering their clients more and more services. Dell: In the other hand Dell uses scalable enterprise strategy which is similar to dynamic computing strategy but with more connection to consumers, where dell built its customers loyalty program by trying to be more in touch with their customers with its costumer service lines. In order for Dell to rival their competitors such as hp, Dell started to sign agreements with leading software and hardware companies such as Google to exchange services and products, e...

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