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Building these relationships means treating customers and clients as if they are strategic partners and showing them that they are appreciated. It's important to try to satisfy them with the right products and services, supported by the right promotion and making it available at the right time and location. Customers can easily detect indifference and insincerity and they simply will not tolerate it. Long-term client and customer loyalty is a long-term challenge that you must strive for every day and with every transaction no matter how big or small.
While a growing business needs to constantly capture new customers, the focus and priority should be on pleasing the existing customer base...
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