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Other national players in segment include Zandu besides a host of unorganized sector players.
Dabur has recently launched Sugar Free “Chyawanprash” targeted to the segment of people with high sugar level. Its sales have been very encouraging.
Dabur Chyawanprash’s position in the product life cycle has been analyzed and its position as per Value equivalence line has been studied. Marketing mix with its four elements viz product, place, promotion and price with respect to the product has been studied.
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