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Essay text:
The company currently has two market researches that don’t give enough information needed to help consider opening a catering business. The four P’s consists of product, price, place and promotions. These four controlling factors are tools that Kudler can use to market and take action for high-margin items and services.
Kudler’s use of technology is very limited in their use. The company has problems with their information technology, “which involves a computer and a communication system to satisfy an organization’s needs for data storage, processing and access. Current information about products, competitors, and customers is almost always accessed and analyzed by computer...
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