Market Knowledge
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Title: Market Knowledge

Essay Details:

Subject: Miscellaneous
Author: Darlene C
Date: August 15, 2016
Level: University
Grade: A
Length: 2 / 369

Essay text:

The creator of the iPod and Mac computer triumphed in six categories including most inspiring brand and the one readers cannot live without. Microsoft, the world's largest software maker, was also a winner, but it received the dubious honour of the brand most readers wanted to argue with, and the one they most wanted to revamp. Voted into second place in the category was brand USA. brandchannel editor Jim Thompson said: "Apple has clearly captured the hearts and minds by leading across most categories. Others, such as the USA nation brand, which ranks highly as most in need of a rebrand, requires help according to our readers...

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