launch of skype phone

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Title: launch of skype phone

Essay Details:

Subject: Miscellaneous

Author: Danielle C

Date: January 15, 2015

Level: University

Grade: B

Length: 4 / 1032

Essay text:

Using the selling and marketing concepts, Skype is able to use its popularity on SkypeIn, to attract people into buying the new Skype-phone through integrated marketing. 3 Mobile, owned by Hong Kong's Hutchison Whampoa, do not charge extra to customers using the Skype feature but they will need to pay extra for other services such as text messaging. Strong competitors within the industry such as Apple's iPhone would be a threat. Skype-phone is comparatively standard to iPhone where it combines web browsing and iPod music player to its design and Skype-phone has no expertise since it is an augmented product of a phone, and only has the basic concept of cheaper phone calls...

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