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Title: Kudlers

Essay Details:

Subject: Miscellaneous
Author:
Date: February 28, 2015
Level: University
Grade: A
Length: 5 / 1269

Essay text:

What is Market Research? "Marketing research is the function that links the consumer, customer, and public to the marketer through information - information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications" (Marketing Teachers Ltd...

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