Krispy Benchmarking
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Title: Krispy Benchmarking

Essay Details:

Subject: Miscellaneous
Author: Patricia A
Date: January 17, 2014
Level: University
Grade: B
Length: 2 / 395

Essay text:

Of the 411 total stores, there were 299 factory stores and 112 satellites; 263 stores were located in the United States and 148 were located in other countries. Factory stores (stores which contain a doughnut-making production line) typically support multiple sales channels to more fully utilize production capacity and reach additional consumer segments. These sales channels are comprised of on-premises sales (principally sales to customers visiting stores) and off-premises sales (sales to convenience stores, grocery stores/mass merchants and other food service and institutional accounts). Satellite stores consist primarily of the hot shop, fresh shop and kiosk formats...

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