Kingfisher

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Pre-written Papers:

Title: Kingfisher

Essay Details:

Subject: Miscellaneous

Author: Brian B

Date: October 2, 2013

Level: University

Grade: A

Length: 2 / 339

Essay text:

KFA, which started its operations in India on May 7, 2005, positioned itself as a budget carrier and not as a low cost carrier (LCC). Vijay Mallya, Chairman and Managing Director of the UB Group, said "Kingfisher Airlines will have a 'Fly the Good Times' approach and this will reflect in the experience we will offer to passengers. With costs lower than economy class travel on full service airlines and marginally more than the 'bus services' type low cost competition, Kingfisher Airlines offers a far better value proposition. The aircraft and service will reflect the Kingfisher lifestyle imagery and credibility that has been built over the years...

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