JC Penny

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Title: JC Penny

Essay Details:

Subject: Miscellaneous

Author: Geoffrey O

Date: June 4, 2014

Level: University

Grade: B

Length: 5 / 1304

Essay text:

JCPenney acquired The Crescent Corset Company in 1920, the company's first wholly-owned subsidiary. In 1922, the company's oldest active private brand, Big Mac work clothes, was launched. The company opened its 500th store in 1924 in Hamilton, Missouri, James Cash Penney's hometown. By the opening of 1,000th store in 1928, gross business had reached $190,000,000. In 1940 Sam Walton began working at a JCPenney in Des Moines, Iowa. Walton later went on to found future retailer Wal-Mart in 1962. By 1941, the company operated 1,600 stores in all 48 states. In 1956, JCPenney started national advertising with a series of advertisements in Life magazine...

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